INDIA After 1year since 3G license were given by DOT (INDIAN GOVT.)

The huge amounts were paid by operators for scarce 3G spectrum last year .
In return they got small piece of spectrum 5 Mhz in 2100 band ,with so many stringent conditions, which have made them more debt ridden , and less competitive.

Now almost all operators have rolled out 3G services in at least metros, however the excitement which was there before launch of 3G in India , not truly meeting the expectations of customers as well as operators.
Reason behind saying this is , there is not significant improvement in ARPUs or profitability of operators ,and customers response also not picking up for this new service. The only service which everyone advertised or made hype with 3G technology i.e video calling , has not lived the expectations.

Video calling service has not been lived to expectation because :
1) Bad picture quality because of less BW 5 Mhz at Radio access and carrying data over circuit switched network (64KBPS) (via MSC) . TRAI has made compulsion for using circuit swithed technology at core because of security concerns.
2) The 3G multifeature handsets which are there in market are still much costlier for common Indians.
3) Operators are failed to create market awareness and use cases for unique Indian market with these so called magic 3G services for common man.

There are many ways ahead for operators for making this technology as success in India and many operators have already started learning from there mistakes .
Followling are the some key areas where lies the money for operators :

1) Partnering with OEMs for making bundled offer of service+ device in subsidized rate. Where new innovative devices like netbooks, smartphones other connectivity enabled devices where data will be consumed by these devices will be more and more which will add to operators revenue.
2) Getting tied up with application and content vendor , where soft clients of applications could be given on devices , kept on operators VAS portals.
Which will help to generate revenue based on giving personalized experienced with URL based rating.
3) moving the network infrastructure on IP from legacy networks SS7 and other .

and many more innovations operators can think of .....