3G launch .... in India

As things are unfolding after paying hefty license fees for licence of 3G spectrum,
biggies in market are preparing for launching 3G for early advantage,same time there is bit of murmur about consolidations of small operators after testing water of Indian Market.
Last week RCOM unveiled its first demo trial of mobile TV with 3G .
So now Vodafone and Airtel may be trying hard to launch 3G services ,
But , as operators are excited about 3G
which according to many going to bring
second revolution in Indian Market after 2G evolution
for operators and customer and other stakeholders of the society .

However , to happen all this operators have to be bit more concerned about their technical business model for 3G because this is gonna drastically different than conventional creating "Minute factory " after investing in millions on creating infrastructure ,without sharing much of revenue with content provider or VAS providers.

here operators have to be more open
for
-new revenue models
-new business ideas
-sharing revenues with others
-moving towards ISP role from only TSP
and most importantly
-focusing on new and innovating applications and VAS development which will give then competitive edge in market